I can help politicians to craft phrases which have impact. I can find a tone which intrigues voters, rather than putting them off.
“The key to successful communication is to take the imaginative leap of stuffing yourself right into your listeners’ shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart.”
– Dr Frank Luntz, Words that Work – It’s not what you say, it’s what people hear
A modern political speech must be persuasive. Subtle changes in phrasing and vocabulary can make a radical difference to how people understand what you are saying. To get your message across, speak in a simple and direct way – I can provide appropriate sound bites.
Often, personal stories and anecdotes work better than facts and figures. Be aspirational – far too many politicians add to our gloom. To win elections, you need to move souls and touch something deep.
Whether you require a very special speech, to win selection for a seat, or you’re an old hand who needs to refresh the act for the rubber-chicken circuit, I can find the right words for you.